What we mean by inventive
Most of the web is built from the same handful of templates. That is not a complaint; shared patterns make sites easy to use. But every so often someone ignores the template and asks what the medium itself makes possible. The results tend to feel obvious in hindsight, which is usually the sign of a genuinely good idea.
For this page we used three tests. First, the site must do something that would be awkward or impossible in print, on television or in a native app store. Second, it must be usable by a curious visitor within a minute, without an account. Third, it must still be live and maintained at the time of writing. Novelty alone is not enough; plenty of experiments dazzle for an afternoon and then break.







